Metadata
- Author: 2023
Highlights
As the saying goes, when money meets experience… the money gets the experience, and the experience gets the money. Lesson learned. — location:
a lead is a person you can contact. That’s all — location:
. If you can contact them, they are leads — location:
But what I came to realize was - leads alone aren’t enough. We want engaged leads: people who show interest in the stuff you sell. — location:
Engaged leads are the true output of advertising — location:
So your lead magnet should be valuable enough on its own that you could charge for it. And, after they get it, they should want more of what you offer — location:
A person who pays with their time now is more likely to pay with their money later — location:
Every problem has a solution. Every solution reveals more problems. This is the never-ending cycle of business (and life — location:
So if you’re starting, you don’t need a lot. All you need is a tax ID, a bank account, a way to take payments, and a way to communicate with people — location:
“To get what you want, you have to deserve what you want.” - Charlie Munger — location:
You’ll learn a ton from the people you help for free — location:
Often, the most expensive part of what you sell isn’t the price–it’s the hidden costs. Hidden costs are the time, effort, and sacrifice — location:
So figure out the hidden costs. Once you do, you unlock even more value–that you’ll eventually be able to charge for. — location:
And remember, failure is a requisite for success. It’s part of the process — location:
To build your understanding of hidden costs… ask. So when someone says “no” ask “why?”: “What would I have to do to make it worth it for you to continue?” — location:
I always tell myself: Yeses give me opportunity. Nos give me feedback. Either way, I win — location:
A bigger audience means more engaged leads. More engaged leads means more money. More money means you more happy. Just kidding - it won’t do that. But it’ll give you the resources to remove stuff you hate. Anyways… — location:
A content unit has three components - Hook, retain, and reward — location:
All audience-growing content does one thing - it rewards the people consuming it. And a person can only get rewarded by the content if they: 1) Have a reason to consume it and 2) Pay attention long enough to 3) Get that reason satisfied — location:
we have to: a) Hook attention: get them to notice your content. b) Retain attention: get them to consume it. c) Reward attention: satisfy the reason they consumed it to begin with — location:
Action Step: Life happens–profit by sharing yours — location:
Action Step: Use lists, steps, and stories to keep your audience curious. Embed questions in their minds to make them want to know what happens next — location:
Here’s how you know if you succeeded: your audience grows. If it’s not growing, your stuff isn’t that good. Practice and you’ll get better — location: