Metadata
- Author: Kothand, Meera
Highlights
Who is an expert? An expert is someone who has acquired knowledge and skills through study and practice over the years, in a particular field or subject, to the extent that his or her opinion may be helpful in fact finding, problem solving, or understanding of a situation.1 — location: 72
This sweet spot—where you’ve established rapport with your audience, have a high engagement rate, are able to impact purchasing decisions, and have built trust because you don’t just “know your stuff” but are seen as someone who truly understands their problems—is where you want to be. — location: 87
Points of differentiation are the attributes that make your brand unique. They are what make up your competitive advantage. — location: 148
Is this a niche that is poorly served by competitors or existing players in the market? Is there an opportunity gap that you can fill? — location: 240
- Can you see yourself writing about or researching this expert niche for the next 3–5 years? Are you eager to learn more about it? 2. Do you want to be associated with this expert niche for the next 3–5 years? 3. What type of clients or audience do you love working with? 4. Are you able to reach your audience? What social platforms will you use to find them? What social media platforms do they use? What websites do they read? If you can’t connect with them or reach them, they’ll never be able to do business with you. If you’ve considered these questions, you’re bound to have identified a few niches. — location: 230
This is where you narrow it down to one. The following questions will help: o What are you already known for? o What are you most excited about specializing in? o Where can you establish yourself with the least amount of effort? o Is this a niche that has a growing demand? — location: 236
Sure, choosing an expert niche means turning some people away, but you also become the obvious choice for people looking to solve a specific problem. You stop competing on price and it becomes incredibly easier to focus your marketing and have it speak clearly to a hungry market. — location: 248
Determine what you want to become the go-to expert for. To help you with this, there is a set of worksheets you can download at https://nowanexpert.com/bonus. — location: 260