Metadata
- Author: Nir Eyal
Highlights
The first-to-mind solution wins. — location: 59
Habits form when the brain takes a shortcut and stops actively deliberating over what to do next. — location: 189
Like nail biting, many of our daily decisions are made simply because that was the way we have found resolution in the past. — location: 195
that a business is worth the sum of its future profits. — location: 216
customer lifetime value (CLTV): the amount of money made from a customer before that person switches to a competitor, stops using the product, or dies. — location: 220
CEO Warren Buffett once said, “You can determine the strength of a business over time by the amount of agony they go through in raising prices.”4 Buffett and his partner, Charlie Munger, realized that as customers form routines around a product, they come to depend upon it and become less sensitive to price. — location: 226