Humans care about humans, not about companies. (Location 124)
If you want your potential buyer to remember you, tell them a story that touches them emotionally. (Location 164)
They found that those who watched the video with the story experienced an increase in oxytocin. Oxytocin is also known as the love hormone. When the brain synthesizes oxytocin, people become more trustworthy, generous, charitable, and compassionate. (Location 179)
