Metadata

  • Author: Robert B. Cialdini

Highlights

Those who don’t know how to get people to say yes soon fall away; those who do, stay and flourish. — location: 159


the simple rule of material self-interest: that people want to get the most and pay the least for their choices. — location: 183


furious attack. When, however, the same stuffed replica carried inside it a — location: 214


A Japanese proverb makes this point eloquently: “There’s nothing more expensive than that which comes for free.” — location: 293


whether the fruit of our actions is sweet or bitter, we reap what we sow. — location: 597


John F. Kennedy once said, “For those to whom much is given, much is required.” — location: 1225


It is easier to resist at the beginning than at the end. –Leonardo Da Vinci — location: 1229


one in her heart. So, after choosing Tim over — location: 1251