Agar siz avtobus haydovchisi bo’lsangiz va avtobusingiz Samarqandga ketayotgan bo’lsa, siz har bir mahalla-ko’cha-uylarga kirib odamlarni Smarqandga borishlari kerakligini aytib, majburlashingiz shart emas…
- Samarqandga borishni hoxlaydigan odamlar shundog’am kelishadi.
marketing
Marketingni vazifasi:
- sizning avtobusingiz Samarqandga ketayotgani haqida habarni tarqatish (+nimaga aynan sizni avtobusingizda ketishlari kerakligini aytish)
- Avtobusingizga chiqqan odamlarni manzillariga va’da qilganingizdek holatda/sharoitda/tezlikda yetkazib qo’yish
if you position yourself as an educator and a trusted adviser price becomes much more flexible. I hope you’re never in unfortunate position of needing heart surgery but if you are do you want the cheapest heart surgeon? I doubt it. price positioning
Offering too much choice can actually prevent sales. Fear of making a suboptimal choice prevents them from making any choice at all choice
Implement the “everyone’s in sales” mindset in your business and couple it with a “try before you buy” offer and you’ll see dramatically better conversion results
Picture the scenario—you’re not sure if getting a new puppy is such a great idea, or perhaps you’re unsure if this particular breed is the right fit. The pet store salesperson assures you that you can take the puppy home with you and if you don’t like it, just bring it back—no questions asked. Sound reasonable? So you take the puppy home with you, you and the kids play fetch and run around outside with it. He licks your nose in the morning and waits for you faithfully at the door at the end of the day. So of course you all fall in love with the new member of the family. And the sale is made—not by the salesperson, but by the puppy sale
Your job is to make it easy for customers to buy from you. easy
You need to offer your customers their preferred payment method—not yours. Also don’t punish customers for using their preferred payment method by adding a surcharge. payment
Buying it is just the first step. Putting it to its intended use is another. While this may seem obvious, a big part of the battle you’ll fight is getting people to do what they need to do to achieve results with your product or service buying using
Peter Drucker is famously quoted as saying that the two basic functions of every business are marketing and innovation business functions
Now it’s time for you to innovate. You don’t have to invent anything original. Model, borrow or shamelessly steal innovative ideas from other industries or products.
innovation
The reputation economy requires that you transform your marketing from just information and high pressure sales tactics to education-based marketing.
education_based marketing
Increasing revenue and more importantly profit from existing and past customers is far easier than getting new ones. A widely quoted statistic10 is that a person is 21 times more likely to buy from a business whom they’ve bought from in the past compared to one they’ve never purchased from past_clients
The key to raising your prices in a way that makes it palatable to your clients is giving them a reason why. price why
a dollar from suboptimal or toxic customers isn’t equal to a dollar from a raving fan customer. This principle of the unequal dollar is vital to understand unequal_dollunequal_dollar
If it’s no longer fun you’re likely not doing it right. Take time out periodically to review which customers are causing you the most pain in your business fun
one of the best strategies for getting what you want in business and indeed in life—just ask. ask
knowing and not doing is the same as not knowing. knowing doing